Reflecting the Latest Trends! How to Develop Products for DtoC

What is DtoC (D to C)? Meaning and basic understanding of the business model

What is DtoC anyway?

Direct to Consumer (DtoC) is a business model in which manufacturers sell products directly to consumers without intermediaries. This model allows for a direct connection with the consumer, enabling rapid reflection of customer feedback and effective brand image building. and to respond to diversifying consumer needs.

Is the Age of Online Sales? Marketing Strategy: Differences between DtoC and Traditional Business Models

In the traditional business model, manufacturers deliver goods to consumers through wholesalers and retailers, but DtoC eliminates these intermediaries, thereby reducing costs and allowing for quicker marketing strategies. DtoC also makes it easy to build your own e-commerce site and start operations in a short period of time. Furthermore, the DtoC business model makes it easy to accumulate customer data, enabling personalized marketing, which in turn leads to the acquisition of repeat customers.
At GRAIN Corporation, we are developing products that are optimal for the DtoC business model, utilizing past case studies,Support through OEM and ODMThe company is doing so.

DtoC with the latest trends! Market your products with a meaningful approach!

Product development that reflects the voices of particularly important consumers!

One of the unique features of the direct-to-consumer (DtoC) business model is the ability to connect directly with consumers. It is important to take advantage of this feature to develop products that reflect the voice of the consumer; proactively collecting feedback from consumers through social networking sites and online reviews will enable product improvements based on their needs.

Customer data is a treasure trove of data! Personalize with meaningful data utilization!

In DtoC business, effective use of customer data is the key to providing personalized products and services. By analyzing customer purchase history and behavioral data, you can make proposals that are best suited to that person. This will lead to higher customer satisfaction and acquisition of repeat customers.

GRAIN Corporation has a dedicated, trend-savvy staff that will listen to you and ensure a meaningful approach with product development that best fits your DtoC business model.

A step-by-step guide to DtoC product development!

Market research and identification of consumer needs

Market research and identification of consumer needs are important first steps in DtoC product development. Market research allows us to understand the latest trends in the industry and our competitors. In addition, to understand consumer needs in detail, it is effective to actively collect consumer feedback through surveys, interviews, and social networking sites.

Prototyping and testing

Next, based on the results of market research and consumer needs identification, prototypes are created and tested; taking full advantage of the rapid receipt of consumer feedback that characterizes the DtoC business model, prototypes should be simple and inexpensive to create.

Feedback collection and product improvement

Based on the feedback obtained from prototype testing, product improvements will be made. From the data collected, we pick up common consumer needs and dissatisfactions in particular and reflect them in product improvements.

Prototype sample creation & production

Next, based on the results of market research and identification of consumer needs, formulations are studied and prototype samples are created. In the trial sample creation process, in the case of supplements and health foods, we focus not only on the ingredients, but also on the formulation, taste and fragrance, etc. In the case of cosmetics, we place particular emphasis on the fragrance and feel of the cosmetics.
Then, from the data collected through monitoring using the completed prototype samples, we will pick up common needs and dissatisfactions of consumers in particular and reflect them in further product improvement.
Once the final specifications have been finalized through these refinements, a prototype is manufactured using the same production line that will be used during actual manufacturing. The sample completed by the actual prototype is exactly the same as the final product. Once the final confirmation is made on the actual prototype, the product is finally manufactured and delivered to the customer.

GRAIN Corporation handles all aspects of product development (planning, development, raw material procurement, manufacturing, packaging, etc.) in an integrated manner. We also conduct thorough market research and utilize our many partner factories and raw material procurement capabilities to create your ideal product. We can also handle small-lot production for test marketing.

Based on the above step-by-step process, we conduct thorough market research, quickly gather feedback on prototypes, and improve products. One-stop service.OEM/ODM Servicesto help DtoC businesses succeed.

Develop a DtoC strategy for continued success!

Building Brand Loyalty

In the DtoC business model, building brand loyalty is a key element to achieving sustainable success. Brand loyalty is the tendency of customers to continue to choose a particular brand over a long period of time.

Establish long-term relationships with customers

In the DtoC business model, establishing long-term relationships with customers is extremely important. In addition to pursuing short-term profits, establishing an ongoing relationship of trust with customers will help ensure stable business operations.

GRAIN.OEM/ODM Servicescan also help build brand loyalty and establish long-term relationships with customers. We support your continued success through reliable product offerings and personalized proposals that leverage collected customer data.

Summary, reflecting the latest trendsD to CGRAIN Corporation can also help you!

Review! Future Trends in the DtoC Market

The DtoC market has been expanding rapidly over the past few years and is expected to continue to do so. the DtoC market has grown from approximately 1.3 trillion yen in 2015 to over 2 trillion yen in 2019, surpassing television advertising spending. it has been suggested that the market size could reach 3 trillion yen by 2025. It has been suggested that the market size could reach 3 trillion yen by 2025.

Here's the Point! How to Sustainably Capitalize on the Latest Trends

To sustainably capitalize on the latest trends, it is necessary to constantly listen to consumers, actively incorporating feedback through social networking and review sites to improve products and services in real time, thereby increasing customer satisfaction. Personalization through the use of customer data is also important.

GRAIN Corporation develops and continuously improves products that incorporate the latest trends in the rapidly growing DtoC market.OEM/ODM ServicesWe support the success of your DtoC business with