The secret to developing safe pet products (OEM/ODM) together with experts

The role and importance of pet product specialists (OEM companies)

Cooperation with veterinarians and other experts is essential for the development of pet products. Ingredients that are beneficial to humans can be harmful to dogs and cats, and can even be life-threatening. Only under the supervision of experts with the correct knowledge can safe and effective supplements and cosmetics be produced.
GRAINteethWe have in-house veterinarians, pet animal nurses, and pet nutritionists who hold national qualifications, and they are responsible for the planning and development of all pet products that we are commissioned to provide.These experts each bring different perspectives of knowledge and experience to ensure product quality and safety.

Veterinarian supervision and advice

The role of veterinarians is very important. When developing pet food and supplements, pet health must be the first consideration. Veterinarians identify harmful ingredients, check nutritional balance, and provide advice on providing safe and healthy products. They also have specialized knowledge of pet diseases and health issues, and a deep understanding of the needs of pet owners, which they can incorporate into product development.

Working with pet nutritionists

Pet nutritionists are important in the development of pet food and supplements. They have in-depth knowledge of pet nutritional balance and can suggest optimal nutritional ingredients to maintain pet health. For example, specialized knowledge is required for designing nutrients for joint care and diet. Working with pet nutritionists allows us to create effective and safe products.

Preparing for OEM! The early stages of pet product development

Early planning and preparation are crucial for successful pet product development. This phase focuses on market research, target analysis and idea brainstorming.

Market research and target analysis

Market research is important. The pet-related product market is diversifying, and unique products tend to be popular. Since the COVID-19 pandemic, the rate of online purchases has increased, so you should also consider utilizing the online market. Specifically, the online purchase rate before COVID-19 was 48.61 TP3T, but after COVID-19, it increased to 54.11 TP3T, and 63.31 TP3T customers indicated their intention to use online stores even after COVID-19 subsides.

In target analysis, we conduct detailed research into the type of pet, the lifestyle of the owner, the age group, etc. For example, we plan products that are tailored to the target group, such as joint care supplements and skin care sprays for elderly dogs.

Brainstorm ideas

Based on the results of market research and target analysis, the next step is to brainstorm ideas. All members of the development team participate and freely exchange ideas. At this stage, better results can be achieved by incorporating the opinions of experts. For example, you can come up with product proposals that take safety and nutritional balance into account while listening to the advice of veterinarians, pet nutritionists, and nutritionists.

Brainstorming ideas is a creative process, but practical factors must also be considered. When selecting an OEM, we discuss concepts, targets, costs, production lots, etc. Finally, we select the product that meets customer needs and market trends and move on to the next step.

Prototype and Improve! Create prototypes to manufacture pet products

Safety Check

Once a prototype of a pet product is completed, the first thing to do is check its safety. No matter how attractive a product is, it cannot be sold if it is not safe. Since pets cannot verbally communicate their health condition like humans can, it is important to ask for the cooperation of veterinarians and pet nutritionists and conduct rigorous safety tests. For example, pet food and supplements require ingredient analysis and testing for harmful substances. It is also necessary to check that products such as bedding and toys are made of materials that are safe for pets to chew and swallow.

Usability feedback

Once safety has been confirmed, the next important thing is feedback on the experience of use. If necessary, we monitor the palatability of supplements and the usability of cosmetics under the supervision of veterinarians at affiliated animal hospitals.
While it is important to listen to the opinions of experts, it is also essential to conduct tests in the home with pets and their owners. For example, in the case of supplements, it is necessary to monitor not only the palatability but also whether the supplement is easy for pets to eat and for owners to give it to their pets.

The feedback obtained in this way can be directly reflected in product improvements, as improving the usability of pet products is a key factor in increasing customer satisfaction.
Especially considering current market trends, where users tend to choose unique, high-quality products, the key to success is obtaining sufficient feedback at the prototype stage and using that feedback to improve the product.

Final check of pet products! Make your OEM/ODM a success!

As the final step in product development, final product review and analysis is essential. This process involves checking regulatory standards and conducting third-party analysis, ensuring that we bring a safe, high-quality pet product to the market.

Checking legal standards

Confirming legal standards is essential when developing pet products and supplements. Different countries and regions have different regulations, and complying with these will ensure the quality and safety of your products. In particular, to sell products in Japan, you must follow laws and guidelines, including the Pet Food Safety Act. This will help you gain the trust of pet owners and increase your competitiveness in the market.

Third-party analysis

After the legal standards have been confirmed, a third-party testing is carried out. This is an important step to objectively evaluate the ingredients and safety of the product. For pet food and supplements, nutritional analysis, digestive balance checks, and tests for harmful substances are carried out. Certification by an independent organization further increases the reliability of the product and gains the trust of consumers.

Collecting user feedback

User feedback is essential for the continuous improvement of pet products. By collecting opinions and impressions from pet owners, you can understand the actual usage experience of the product and areas for improvement. Online reviews and surveys are particularly effective in today's world, where online shopping purchase rates are on the rise. In addition, using information obtained from feedback to improve products and develop new products will lead to increased user satisfaction.

Introducing new technologies and trends

The pet product market is constantly evolving, requiring the introduction of new technologies and trends. For example, the pet tech market continues to grow and is attracting attention both domestically and internationally. By incorporating new materials and manufacturing technologies, it becomes possible to provide safer and more functional products. It is also important to adopt environmentally friendly materials and manufacturing methods from a sustainability perspective. Unique products and products incorporating the latest technologies can meet the diversifying needs of pet products.

Grain Corporation provides reliable pet product OEM/ODM services

We at Grain Corporation have veterinarians and pet nutritionists on staff who develop high-quality, safe pet products. We provide thorough support at every step, from thorough market research, target analysis, and idea brainstorming, to prototype testing and refinement, final confirmation and analysis, sales strategy and marketing, and assistance with creating post-sales Q&A, to continuous product improvement.

We can develop original products that meet our customers' needs and provide pet supplies and supplements that are differentiated from those of other companies. Our strength is that we can make the most of the knowledge and experience of our experts to manufacture products that are tailored to the needs of your beloved dogs and cats.

We also ensure the health and comfort of pets by developing products that incorporate the latest technology and trends. We strive to provide unique products that meet market needs and increase customer satisfaction. If you are looking for the best original products for your beloved dog or cat, please contact Grain CorporationOEM/ODM ServicesPlease feel free to contact us at any time with any inquiries or questions.