Leveraging digital expertise, we commercialized the "first pet supplement" in six months and launched a new business.

Client Overview

Company A operates e-commerce sites in multiple categories.E-commerce businessesLeveraging the digital marketing capabilities and sales know-how cultivated through our own e-commerce platform,We are considering entering the pet market as our next growth area.I was doing that.

However, up until now, we had only dealt with household goods, and pet supplements were a completely unfamiliar territory for us.

assignment

Company A hadThe biggest challenge is that, while they are e-commerce professionals, they have zero expertise in pet supplements.That's it.

• I lack expertise in pet supplements and cannot design a prescription.
• There is a lack of knowledge regarding nutritional standards and legal regulations for dogs and cats.
• Even when searching for OEM partners, there are few companies with specialized knowledge in the pet industry.
• Small-batch prototyping and rapid development are difficult.
• The brand's differentiation points after entering the market are unclear.

Although they had extensive experience in e-commerce sales, their lack of expertise in product development was a barrier to entry.

Reasons for choosing grain

After comparing several OEM companies, Company A selected Grain based on the following points:

• With veterinarians and veterinary nurses on staff, we are able to design highly specialized prescriptions.
• We offer a one-stop service from raw material procurement to planning, manufacturing, and packaging.
• We have a system in place to handle small-batch prototyping and enable rapid development.
• Export support with a view to future overseas expansion.

especially,The reassurance of having experts directly involved in the project greatly alleviates anxieties about entering a new industry.I did.

Implementation details

• Basic research and concept design for the pet market
• Evidence-based prescription design for dogs and cats
• Small-batch prototyping and taste testing
• Manufactured in a GMP-compliant factory
• Package design and labeling content supervision
• Designing a product story and appeal points for e-commerce sales.
• Regulatory advice with a view to future overseas expansion

A development process that combines Company A's "e-commerce sales know-how" with Grain's "expertise."This is what happened.

results

• Product released 6 months after planning began
• Sales exceeded the planned quantity, and plans for a series expansion have begun.
• The new business has received positive feedback within the company, and discussions about a second brand are underway.

Although we are an e-commerce business,They made a full-scale entry into the pet supplement market in a short period of time and succeeded as a new business.I have included it.

Talk to GRAIN now!

Please feel free to contact us.

Inquiries about OEM Other Inquiries